Cheery Red

Alfred E. Sykes' chemist shop on King Street, New Plymouth, was ahead of the game when it came to product development. Opened in 1893, Sykes' sold chemist products including cough remedies and laxatives, veterinary supplies and domestic items. They also sold this box of red colouring which would give a “warm and cheerful appearance to fireplaces and all kinds of brickwork”, according to the packet! Changing export and health regulations, and the development of penicillin, from the 1940s meant that the home and farm elements of Sykes' business were replaced with a focus on their much loved cordials. The brand was sold to the Western Bottling Company in 1976.